Why I loved ‘the’ Cricket Australia tweet

Normally I’m one of the first bemoaning poor management and governance decisions in sport, especially when it comes to Cricket Australia.

As a communications consultant and former political adviser, I’ve spent much of my career working with people to try and mitigate risk. The adage “don’t say anything you don’t want on the front page” was taught to me from a very young spin doctoring age, and it’s a good principle – one, in fact, I try and impart with my clients – and one we work with our writers, too.

So let’s get that out there. People like me earn our livings by making shite go away – or at least de-flusterclucking issues.


To read the full post, please visit The Armchair Selector.

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