Seagulls can’t eat chips if you don’t take the chip out of the bag!

This post is prompted by a discussion last night on Channel 10?s Before the Game and the conversation around a footballer’s recent tweet. My friend Trevor Young (@trevoryoung) and I were having a natter on Twitter about what had happened and that the media, days later, were still talking about it. The issue and content of the tweet is irrelevant – it’s the lesson that can be learned. Trevor rightly said The ultimate irony of course is the media loves this controversy – gives ‘em someth...
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If my grandma could, she’d offer some advice

This week I’ve deliberately taken a bit of time out of Twitter, both because of uni commitments and also because sometimes it gets very addictive! In stepping back and reflecting, I’ve come to the realisation that when it’s used really effectively, Twitter is a great place to share information, news, and build a community. We’ve all got our own favourites who we instinctively look for in our Twitter stream or have in our own lists – the people or organisations who we know really offer themselv...
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CEOs – leading – or waiting for the press clips when it’s too late?

Some months ago I posted the article below and for some reason it's come up as one of the most read pieces on my blogs in the last few weeks - I'm not sure why, but it has. It's a long article but some months later, I think the issues it raises are just as valid as even, if not more. Even in the last six-eight months since the Media140 conference in Canberra, Twitter has become more important for the dissemination and positioning of critical information, which if led properly and imp...
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Lead or respond – why Twitter is a must-have for NGO CEOs

Having been in non-government organisation (NGO) management roles now for six-ish years (with a period of speechwriting in between my first and second gigs), a comment I had from a colleague the other day stunned me. It was a relaxed, note-swapping chat over a coffee; a relatively young NGO head talking with a far more experienced private sector colleague about organisational values and the mechanics of a new leader coming into an organisation. We were talking about how the organisatio...
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Do CEOs often miss the point of social media? – it’s so much more than a ‘Gen Y’ thing

Is it me or do people in management roles often miss the point of social media? Let me explain after that extremely broad generalisation. In the past few months as I've made my way through various meetings, one of the things that's struck me is that people are either aware of social media and embrace it - or - they essentially fob it off as a 'Gen Y' thing. I'm the first to admit that until it was properly explained to me, I thought Twitter, in particular, was a 'faddy' toy, something you l...
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Coffee with the PR Warrior

It’s not every day you get to meet someone whose tweets you enjoy reading, and whose blog you regard as one of the best around. It’s not every day you also get to see them with an accidentally spilled coffee in their lap; laugh it off; and continue to infuse you with their passion for social media. I had one of those days yesterday! @trevoryoung (aka the PR Warrior) was kind enough to share some of his thoughts with me …. once the waitress cleaned up the coffee she’d spilled over him. Some o...
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