Seagulls can’t eat chips if you don’t take the chip out of the bag!

This post is prompted by a discussion last night on Channel 10?s Before the Game and the conversation around a footballer’s recent tweet. My friend Trevor Young (@trevoryoung) and I were having a natter on Twitter about what had happened and that the media, days later, were still talking about it. The issue and content of the tweet is irrelevant – it’s the lesson that can be learned. Trevor rightly said The ultimate irony of course is the media loves this controversy – gives ‘em someth...
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Twitter – just a modern-day town square. Or whatever you think it is.

Okay - here's a suggestion, an idea, a challenge - something that's sure to raise the ire of some people: There are no great secrets about Twitter - no world-changing mass movement of communication, no new age of Twitter- aquarius. It's just a thing we use to talk - briefly - and pop out our thoughts (and occasionally - links). It's not the first, or second, or third or whatever - coming of a better world - and no matter how much you may wish for the good old days of Twitter before those horr...
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Do CEOs often miss the point of social media? – it’s so much more than a ‘Gen Y’ thing

Is it me or do people in management roles often miss the point of social media? Let me explain after that extremely broad generalisation. In the past few months as I've made my way through various meetings, one of the things that's struck me is that people are either aware of social media and embrace it - or - they essentially fob it off as a 'Gen Y' thing. I'm the first to admit that until it was properly explained to me, I thought Twitter, in particular, was a 'faddy' toy, something you l...
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