In this the era of mega jets, online bookings and paperless boarding passes, this blog http://webexpedition18.com/articles/pan-am-posters/ by Nikola Lazarevic got me thinking of when travel was beginning to move away from ships as the primary intercontinental form of transport, to aeroplanes.
The posters from Pan Am are evocative and I think give a real insight into how advertisers and marketers perceived not only their audience but their perceptions of the audiences’ imagined view of the places they were selling.
Another interesting note is the tagline – from “The System of the Flying Clippers” to “World’s Most Experienced Airline”.
I especially like the mystique of the New Zealand poster – I think it’s of Milford Sound – incredibly brooding and haunting.
A great blog to cheek out with some further links.
And … if you know of other links with retro advertising, please pop me a line – always interested in sharing them!
Enjoy!
